Enterprise Rent-a-Car
A non-traditional campaign
A non-traditional campaign
This campaign was made to get road trip-ers and vacationers to think about Enterprise for their long-term rental car needs. Most rentals only focus on getting people from A to B. They don't see that the "to" part is what makes the journey. Enterprise cars let travelers explore the "to" as well as the "under," "over," "between," and the "beyond." Everyone's journey is different.
Enterprise. Make Your Way There.
Enterprise. Make Your Way There.
"Make Your Way There" iPhone App
To reinforce this "Make Your Way" message, road trip-ers can download the "Make Your Way There" photojournal app. The app displays their route, pinpoints their location, and allows the user to document where they have stopped or the scenery they have passed through pictures.
"Make Your Way Here" Parking Stripes
Parking spot stripes will be featured right outside common road trip stops like boardwalks, national parks, and at popular lookout points along highways.
